Artwork Info and How to Upload Product Logos

Sending Artwork

Our art department is willing to work with you to get your desired logo and feel needed to promote your brand/company the way you want seen.
This page explains how to send artwork and have a smooth collaborative process.

Send files to:

Accepted File Types 

Preferred Vector File Types:

PDF (Adobe Acrobat)

Embed the fonts used or export as a generic .eps file type.

AI or EPS (Adobe Illustrator)

Convert text to outlines, embed any linked images to avoid missing/corrupt files.

Other Accepted File Types:

Images (.jpg, .tiff, .png)

Only accepted when using photos.

Note: Changing the name of the file or adding words such as Vector File within the file name does not change the file type.
Saving a .jpeg as a .pdf file does not make it a vector.

Please call us at, 616.363.8574

Vector vs. Raster

There are two types of digital graphics files – vector and rasterVector images are made of hundreds of thousands of tiny lines and curves (or paths) to create an image. Raster images are composed of pixels.















How to Convert Text to Outlines

If you're in Illustrator or another graphic program, you will want to convert your text to outlines prior to sending the file. This ensures that your font does not get substituted and we will be able to keep your artwork exactly as intended.

To do this, you will want to go up to the menus at the top of the Illustrator program. Click on "Type" and go down to "Create Outlines". You may also select the artwork and press Shift-Command-O (Mac shortcut), Shift-Control-O (PC shortcut). Save and send the file. 






Full Color Artwork

Your file must be at least 300dpi or vector art. If your image is below 300dpi, simply increasing the resolution will not work.
This will result in a blurry, pixelated image. Ideal full color artwork will be 300dpi or higher at the size it will be printed.

Web Images
When images are taken from a website, they are usually 72dpi. This resolution will not be high enough for printing purposes. You might also run into copyright restrictions when using web images; therefore, we do not recommend using them in your artwork. The exception would be if the image was purchased from a stock photo website with a high resolution.

Bleed is a printing term that is used to describe a document which has images or elements that touch the edge of the page, extending beyond the trim edge and leaving no white margin. You will want to extend any background image or color all the way to the edge, and then slightly past it. This prevents any white borders from showing.